Partner Spotlight: Base
An Executive Assistant can be the key to helping leaders maximize their time, but they often need to use multiple tools and manual processes which can waste hours of valuable time. What if there was a single tool to streamline the way our EAs work?
33Vincent partner, Base, shares our vision of helping leaders enhance their impact. With this vision in mind, Base built the only tool for assistants—arming them with customized support so leaders can pull up their daily and weekly action items, files, meetings, last minute updates, and more in minutes.
Base's elite platform is built for assistants to succeed in supporting executives—from anywhere. That means no interrupted workflows, only faster, more efficient ways to do their job. The best part? Leaders don’t have to sign up for anything or learn a new tool! Base fits right into their executive's current workflow. How does it work? The Base platform consists of a collection of interconnected tools to help you with your day-to-day workflows:
Digest Builder: Create a clean & professional communication in ~10 minutes. Perfect for Executive summaries, calendar previews, and itineraries. You can even build templates based on the work you perform.
Decision Stream: Streamline the Q&A process to get all your questions answered while gamifying the process for your exec.
Dossier: Store all exec info in one secure location, rather than a less-secure spreadsheet, notepad, or the back of your hand (Guilty!).
Tasks: Base’s brand-new Tasks feature integrates into your day-to-day, allowing EAs to track your to-do’s and project progress in the same place they communicate updates and organize critical information.
Pro Tip: Use Base's Digest Builder to put back 4+ hours into your week! Drag and drop calendar items, links, and attachments directly into your daily or weekly briefings to executives. No need to navigate between email, calendars, and file-sharing tools like Dropbox.
For an executive, Base meets you where you work. It provides faster, more efficient ways for executives to receive critical updates and information. Base’s Decision Stream gives you the ability to communicate time-sensitive decisions to your assistant with the click of a button. Open a curated list of your EA’s inquiries from any device and convey your choices in seconds.
Base provides their innovative suite of tools to 33Vincent EAs to use with their clients. 33Vincent and Base enjoy this unique partnership as sister companies after 33Vincent co-founder Paige McPheely founded Base in 2018, where she now serves as the company’s CEO. McPheely shares that Base’s relationship and feedback from today’s executive assistants is critically important: “Today's assistants must be able to deliver impact from anywhere, no matter how many executives they support or what their role looks like. They must help their executives drive their business forward—even from home. At Base, we believe the future of work lies with the assistant and that every assistant should have access to a dedicated platform built for how they work. By partnering with 33Vincent, we’re opening up a direct line of communication with the very audience we serve so that we can continue to build a platform and community that positively impacts the lives of assistants around the world.”
33Vincent’s CEO and Founder, Casey Putschoegl, and her EA, Leah Pallant, use Base every day to improve their workflows. Casey has found herself more informed, in-touch, and better prepared for her busy days: “I love getting a one-shot view of my day and what inputs and outputs I need to prioritize for the day. It eliminates a lot of “processing” time for me, and it helps me start my day focused.”
Casey’s EA, Leah, has saved 40+ minutes each day (an average of 4 hours/week!) by utilizing the Digest feature of Base: “My average daily digest creation (including questions, calendar review and preview, and outstanding tasks) takes me about 20 minutes to complete. I was spending upwards of an hour on digests prior to Base, most of which was spent transcribing calendar information.”
Read more about how Base has improved Casey and Leah’s work in this case study.
As the executive assistant industry continues to evolve, Base is here to help assistants everywhere navigate how to provide support like never before. 33Vincent is proud to partner with Base to bring time-saving technology to our EAs and exceptional executive support to our clients.
Paige McPheely is the CEO of Base, the first-ever software to maximize the support of assistants.
Casey Putschoegl is the Co-Founder & CEO of 33Vincent, which helps high-performing leaders enhance their impact by matching them with world-class, virtual Executive Assistants.
33Vincent has many other resources to help you maximize your time and communication with your executive assistant.
